Use These Tools to Overcome Language and Cultural Barriers When Communicating With Members

America's workforce is more diverse than ever. Unions must work to overcome language barriers and work through cultural differences to strengthen relationships and build a strong union for all members. Without the effort and tools, key messages might be misunderstood or ignored. 

Fortunately, there are tools and resources to help unions connect with all members while recognizing differences in language and culture. Here are a few ways to bridge these gaps and get your messages out to all members.

Translation Apps and Services

Translation tools can be broken down into two categories:

• Robust translators that actively translate live conversations.
• Simple translators that are great for short translations and typed-out text.

The first is Microsoft Translator. It’s a free tool that allows real-time translations through text, voice, or even documents. This can be especially useful in live discussions with direct communication, such as during union events.

Set-up and ways to use it:

• Set up the app to translate conversations during meetings.
• Use it to translate written communications such as emails or newsletters into multiple languages.
• Enable real-time captions during virtual meetings, allowing non-English-speaking members to follow along.

Secondly is Google Translate. It is more geared toward quick translations of simple messages or phrases. It’s a practical option for day-to-day communications with non-English-speaking members.

Set-up and ways to use it:

• Translate short announcements or reminders, like event details or deadlines, into multiple languages. Then copy and paste into the email, text, or flyer you’re using
• Use the voice or camera functions to translate spoken or written snippets on the spot.
• Combine it with other tools like email platforms to send multilingual updates without a professional translator.

Microsoft Translator does require downloading an app to your computer or mobile device to work. Google Translate works in a desktop browser or through the app.

Cross-Cultural Training Programs

Understanding the various cultural backgrounds your members represent, is just as important as overcoming language barriers. Many organizations offer training designed to help leaders develop skills for navigating cultural differences in the workplace.

How to implement a training program:

• Organize workshops for union leaders and members on cultural awareness and sensitivity.
• Use their assessments to measure and improve your union’s cultural intelligence (CQ), helping leaders better connect with members from diverse backgrounds.
• Train representatives on handling cultural conflicts to create a more inclusive workplace for all members.

Several organizations that offer training include:

• The Cultural Intelligence Center
• Learnlight
• Traliant

Inclusive Language Workshops

Sometimes, the challenge is not just about translation but ensuring that language is inclusive. Workshops from Traliant, Paradigm, and others can help unions use inclusive language and communications.

How to implement the workshop:

• Offer workshops for union reps on how to use inclusive language in speeches, contracts, and communications.
• Train members on avoiding culturally insensitive terms or practices.
• Use what you learned from these workshops to craft messaging that avoids alienating anyone.

Final Thoughts

Reaching a diverse union membership is more than just speaking the correct language. It involves understanding the cultural differences and language preferences of your members. 

By leveraging the tools discussed, you can foster better communication, ensuring that all members feel heard and included. With these strategies in place, your union can build solidarity through stronger connections and a more inclusive environment for everyone.

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